SEO Keyword Analysis & Selection

Keyword analysis & selection is the foundation of the SEO Service we provide for your business.

Keyword analysis is a critical success factor in determining campaign success. Our approach to keyword research is very thorough and rigorous. We use our in depth knowledge of retail, and ecommerce fused with SEO expertise to develop a portfolio of keywords around your campaign. We then apply predictive modelling on the database of keywords to identify the size of the SEO keyword sales opportunity.   We additionally look into a number of factors to make sure that your keyword selection is aligned with your business strategy.

• Quick win keywords that can start generating revenue
• The level of keyword competition & the difficulty to rank
• The search volume & potential traffic increase
• The effectiveness of keywords
• The long term value to the SEO campaign as a whole.

Depending on the size and scope of the campaign that you wish to run we can go to great detail indentifying click stream performance of yours and your competitor’s websites to help you develop an online category dominance strategy.

The type and quality of the keyword analysis and selection is a fundamental to help your business gain the positions that convert into revenue that in itself allows you to continue growing your campaign scope. Done correctly SEO can deliver sustainable and explosive compound growth to a business.

Through our in-depth experience in the B2C & B2B markets we understand how keyword usage by web surfers relates to differences in buyers interest and how different keywords are effective for different types of campaigns.

• General campaigns
• Category or brand campaigns
• Product campaigns

Based on our in-depth knowledge of developing ecommerce SEO & search programmes we can develop campaign keyword lists with highest revenue conversion impact. This value allows our clients to continue developing their online footprint stealing a march on their competitors. All our client work is centred around exploiting the sales opportunity around SEO.

We like to work with brands and businesses that aim to grow into or maintain being top 5 online category businesses.  If you are looking to develop a powerful SEO campaign or are just frustrated with SEO results achieved in the past our custom approach maybe just the tonic.

For more information contact us on 0844 870 9806