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Conversion Analytics


Seek4Commerce create tailored search marketing campaigns focused on increasing conversion rate of visitors to your website. We have developed & refined the tools, systems and models for identifying conversion  opportunities within the retail ecommerce space, helping businesses dominate their categories online.

We achieve consistently high levels of traffic conversion to sales for our clients. We believe that any search marketing campaign should always be focused on quality convertible traffic. By focusing on a holistic search strategy we can ensure that we deliver high quality impactful keyword traffic that converts into qualified leads or ecommerce sales.

Through our custom approach to your business we focus on developing an end-to-end traffic conversion strategy that not only focuses on increasing conversions but increasing search engine keyword penetration, average order values, and average number of units per sales etc.

Some of our services

The importance of  increasing conversion rate

With the increasing competition and cost on the internet for traffic, converting traffic into goals is of ever most importance. How else could you increase your sales or leads generated without spending a single penny more on direct advertising. Just by making a few incremental changes to your website and campaigns Seek4Commerce can help you make a big difference to your websites goals.

How conversion analytics can help your business

Let’s assume this scenario:

Company A is an online health and beauty retailer. Company A is currently spending £10,000 per month on Google PPC adverts and is converting approximately 1% of its traffic into orders.

To double its sales Company A could increase its PPC budget to £20,000 per month, or it could work on increasing its traffic conversion rate from 1 % to 2 % whilst still spending the original PPC advertising budget.

Seek4Commerce are experts at increasing conversion rate

to help our customers achieve their goals.

During the credit crunch with reduction in budgets, making the most of every single penny count is ever more important. The great thing about the internet is that everything can be tracked, and you can see where every single penny is being spent and what the outcome of that advertising activity is in comparison to other activities.

Seek4Commerce use an exhaustive list of specialist techniques to analyze the key segments of your website to identify problem areas, and key success factors where your results can be improved.

We spend time learning your business, how you generate your revenue and the outcomes that you would like to achieve through improved conversion rate. We have worked with many online retailers and helped them work through many factors such improving traffic, conversion rate, average retail value per order and many other related factors all which can make the difference between success and failure.

Having a better conversion rate and lower cost of customer acquisition

than your competitor’s

means you can be even more aggressive.

Many of your competitors will blindly just increase budgets, bid prices and lower retail prices just to compete with you unknowingly losing a lot more money without having too. Having a powerful customer acquisition strategy can literally blow your competitors out of the water allowing you to dominate your category.

So here is a little of how conversion analytics helps:

  • Traffic optimization – improving the quality of traffic and the destination of traffic.
  • Web analytics – understanding what is happening, where users are coming from and the conversion path on your site.
  • Usability – understanding what people are doing on your site by tracking actions users take.
  • Testing – a/b testing and multi variant testing of content and features to identify what increases conversions on your web pages.
  • Website optimisation – Implementing or identifying areas for your development team to implement to increase your conversion rate.

Some of the key conversion areas we look into are:

  • Traffic
  • Sales copy
  • Calls-to-action
  • Page design & navigation
  • Desired goals

If you have more bespoke requirements or are significant traffic to your website call us and we can work with you on a bespoke solution.

If you are interested in making more money by reducing your PPC and  traffic acquisition budgets contact Seek4Commerce to find out how.


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