http://www.seek4commerce.com Bespoke London SEO Company Sun, 08 Jan 2012 12:21:02 +0000 http://backend.userland.com/rss092 en The BBC yesterday reported the buoyant online sales by Next in stark contrast to poor performance by its high street stores.  John Lewis has also experienced an increase in its online sales which now account for over £600m + p/a. These stories just highlight the increasing importance of developing the web ... http://www.seek4commerce.com/2012/01/05/the-increasing-role-of-the-web-is-playing-retail-sales/ With the critical run up to Christmas in the next few weeks it is important to try and stay ahead of the competition and make the most of each and every visitor. Seek4Commerce have outlined a couple of quick tips and  small points that could help you in the final ... http://www.seek4commerce.com/2011/11/27/quick-christmas-tips-for-ecommerce-retailers/ Read the Search engine watch article by Rob Young about the recent algorithm changes to search engine results pages to titles, descriptions, date specific searches etc... The big change that has been reported is the freshness of content relative to search phrase being searched upon. The fresher the content the better; ... http://www.seek4commerce.com/2011/11/27/10-new-google-algorithm-changes-discussed-by-google/ Retail week recently reported that year to date sales online climbed at a continuing staggering rate of 15%. This clearly illustrates the ever increasing importance of search engine marketing to retail clients overall success online, with increasing competition and more advanced strategies being employed the base of work required to ... http://www.seek4commerce.com/2011/10/24/online-sales-climb-again-year-on-year-in-september-to-5-5bn/ Today we return to briefly reiterate the importance of trust and authority of a website for it to consistently rank highly in the search engine results pages. What do Google want? They want their surfers to be presented with high quality, fresh, relevant content created by authors who are experts in ... http://www.seek4commerce.com/2011/09/02/why-is-website-authority-important-for-seo/ Today we briefly review the benefits of having SEO friendly user generated content in the form of product reviews on websites. Earlier, this year Bazaazvoice released its smart SEO technology that made user generated content from the leading retail websites more SEO friendly. In effect what the technology is doing is using ... http://www.seek4commerce.com/2011/09/01/the-impact-of-seo-for-user-generated-content/ When implementing a new ecommerce platform it is vitally important understand the systems technical and SEO constraints as these can affect the business benefits case. We always recommend clients include their internal  SEO team or an external SEO agency in the platform selection process to make sure that the correct ... http://www.seek4commerce.com/2011/08/27/retailers-%e2%80%93-key-seo-considerations-for-selecting-an-ecommerce-platform/ Include SEO in your product content approval process Not having an on-page SEO stage as part of your new product content workflow results in a lot of missed SEO sales opportunities from poor planning. Long tail SEO is imperative for retail businesses trying to survive and even increase sales from online channels. ... http://www.seek4commerce.com/2011/08/24/maximize-sales-earlier-by-including-seo-in-your-product-launches/ Onsite search can increase average order values & improve SEO results Improving internal search results through refinement & testing to increase average order values, and increase SEO traffic from deeper keyword penetration should be a key low cost tactic employed by business's that have an ecommerce presence. Maximising the value from internal ... http://www.seek4commerce.com/2011/08/19/refine-internal-site-search-to-drive-an-increase-sales/ The BBC today reported a weak growth in the retail sector. However, being optimistic at heart we always believe that opportunities for sales growth exist even in a declining or slower growing retail market. Many of the online retailers we speak with or analyze often are leaving money on the ... http://www.seek4commerce.com/2011/08/18/how-to-expand-online-retail-sales-in-a-slow-growing-sector/