The increasing role the web is playing in retail sales

The BBC yesterday reported the buoyant online sales by Next in stark contrast to poor performance by its high street stores.  John Lewis has also experienced an increase in its online sales which now account for over £600m + p/a.

These stories just highlight the increasing importance of developing the web as a profitable sales channel for retailers. The increasing trend across a panel of retailers is for the ecommerce channel to increasingly support existing retailer operations, and this trend does not appear to be abating. All macro & micro economic factors indicate an increasing trend towards a greater % of time spent online by consumers, plus improved usability of websites and deeper penetration into older demographic groups as further indication of growth in online sales as a % of all sales channels.

Central to driving online sales is the visibility of your business in the main search engines; and how deeply contents dominates the search engine results pages through natural search, paid search, and shopping results primarily.

With increasing search engine competition and tougher price competition just to achieve the same order volume; now is the time to start dialling up the visibility and ensure that your search channels and budgets are most focused on search strategies that deliver maximum value.

To find out how Seek4Commerce work with our partners to drive improved revenue and profit performance from search engine marketing contact us.

This article was produced by: Steve Bernard – Ecommerce SEO Expert,

Director at Seek4Commerce, a leading London SEO Company.