Quick Christmas tips for eCommerce retailers

With the critical run up to Christmas in the next few weeks it is important to try and stay ahead of the competition and make the most of each and every visitor. Seek4Commerce have outlined a couple of quick tips and  small points that could help you in the final run up to Christmas and over the new year promotions sales.

Some quick tips for ecommerce retailers below.

1)    Home page: Put your top sellers or high sales forecast products on the home page

2)    Resolve negative user feedback: Ensure that you have a resource dedicated to respond to negative reviews on the key market places that your website is posted. Review negative feedbacks and try and resolve the issue with customers, with the aim of them removing the feedback. Negative feedback can affect your websites positions in the SERP’s in Google products, and other market places. Everything counts, and sales %’s are affected by the small details.

3)    PPC optimization: Keep an eye on adword bid prices as the level of competition increases and bid prices increases. There is always a point at which it is no longer profitable to bid. Understand your product gross profit margins and maximum value per click to ensure that campaigns and/or product ad groups remain profitable.

4)    Keyword position movement: Keep an eye on movements in search engine keywords phrase movements in the SERP’s in the run up to Christmas. Ensure that your top keywords positions are not lost in critical weeks in the run up to Christmas. Where negative changes are spotted ask your agency to take measures to remedy.

5)    Traffic funnels: Keep an eye on traffic funnels and conversion rates with changes to promotions, policies and prices in the run up to Christmas. Also, review last years statistics and/or lessons learned logs (if they exist) from marketing to ensure you do not suffer from sales or opportunity loss.

Just a couple of points for you to consider in the run up to Christmas. Never forget that sales targets must be accompanied with profit targets, sometimes in the heat of the moment retailers often forget that increases in campaign spend may result in a diminishing rate of return over a certain level.

Please let us know your thoughts.

This article was produced by: Steve Bernard – Ecommerce SEO Expert,

Director at Seek4Commerce, a leading London SEO Company.

10 new Google algorithm changes discussed by Google

Read the Search engine watch article by Rob Young about the recent algorithm changes to search engine results pages to titles, descriptions, date specific searches etc…

The big change that has been reported is the freshness of content relative to search phrase being searched upon. The fresher the content the better; but clearly this does not apply to all search terms but increasingly so to others. For example, sports news results will see older content decay faster as the newer content becomes more relevant. Relevancy of content is something that Seek4Commerce have discussed in the past; and to keep your website and its content pushing higher in the search engine results pages it is important to keep adding new and useful/relevant content for you target audience.

No matter what Google Algorithm changes Google implement it important to remember that Google makes its money by delivering to users the most relevant search results. If you focus on developing, fresh, insightful and useful (and SEO optimized) copy for your websites users then Google algorithm changes will not impact your website too much.

The quoted article states that up to 35% of search results will be affected by the Google algorithm changes. With the new changes being published and Google displaying a greater transparency to ranking factors website operations managers should take notice and make sure that their websites are aligning their websites to best practice to ensure they get the most from their SEO work.

This article was produced by: Steve Bernard – Ecommerce SEO Expert,

Director at Seek4Commerce, a leading London SEO Company.