Online sales climb again year on year in September to £5.5bn

Retail week recently reported that year to date sales online climbed at a continuing staggering rate of 15%. This clearly illustrates the ever increasing importance of search engine marketing to retail clients overall success online, with increasing competition and more advanced strategies being employed the base of work required to rank is getting higher.

Online companies must understand that generating more qualified and sustainable traffic than their competitors is the key differentiator online. The first step in any successful campaign or business development project online is to increase the volume and scope of the traffic, the next step is to ensure that your business handles that traffic more effectively than your competitors to make your business viable long term.

A better than sector average conversion rate for your business, or even better, a conversion rate better than the top sites in your sector means that your marketing budgets and new customer acquisition activities will go even further having a direct effect on top line revenues.

If you would like to understand how an enterprise level approach to keyword research and search engine marketing, or SEO services can help your business generate more traffic in the short, medium and long term than contact us for an initial chat.

This article was produced by: Steve Bernard – Ecommerce SEO Expert,

Director at Seek4Commerce, a leading London SEO Company.