Why is website authority important for SEO?

Today we return to briefly reiterate the importance of trust and authority of a website for it to consistently rank highly in the search engine results pages.

What do Google want?

They want their surfers to be presented with high quality, fresh, relevant content created by authors who are experts in their field. This improves the quality of their results listings for user queries and keep people using their search engine and clicking on their paid ad’s too.

So we again reiterate to our readers the importance of having a high quality and authoritative websites, that provide unique and relevant material to its users.

At Seek4Commerce, we always ensure that we align any SEO work with best practice white hat techniques, Google web master rules and leading Google patents available that indicate the importance of the key ranking factors used.

Is your website an authority in its field?

If you are a retailer and you sell fragrances for example. Create the best page that exists on the internet for that fragrance, this will clearly give you a much better chance of ranking higher than all the other dross out on the internet for those product keywords, if your website is also configured for on-page SEO with good keyword research and SEO friendly copy, you again step up the ladder.

The important thing to make sure that through copy production process you always aim to create authoritative and high quality web pages. If you cant do this for every product then select your campaigns carefully and dedicate more time and resource to those.

Also, remember that site age and its history also play a role in its search engine positions. Do not expect to be able to rank highly for competitive keywords if you launched your website two weeks ago.

If you would like to discuss how we can help craft a winning SEO strategy for your business then please contact us.

This article was produced by: Christian  –  SEO Expert,

Account Manager at Seek4Commerce, a leading London SEO Company.

The impact of SEO for user generated content

Today we briefly review the benefits of having SEO friendly user generated content in the form of product reviews on websites.

Earlier, this year Bazaazvoice released its smart SEO technology that made user generated content from the leading retail websites more SEO friendly.

In effect what the technology is doing is using user product reviews, and displaying them as static text and generating keywords on the fly from the user copy. This has the effect of increasing the keyword profile of the product page, and allows that page to penetrate further in the search engine results pages (SERP’s) for long tail keyword results. The process is not too far removed from a word press site that creates automatic keyword tags from blog posts.

Who would benefit from using this type of social & SEO technology? Below a few benefits and reasons why it could be helpful.

• Increase the website traffic from long tail keyword phrases, used by the websites own users becoming more relevant.
• Higher click through rates on results lists in the search engine results pages
• Higher conversion rates because users increase their
• Websites that have a large traffic base and high retention rate.
• Businesses that have a loyal user base of regularly returning users such as the BIG retailers. Tesco, Marks & Spencer’s etc.
• The insight generated from the analytics could also be used when expanding the scope of the SEO strategy, and even help retail buyers with product sourcing insight. The additional benefit being that merchandisers can use the search data to better formulate a better crafted product portfolio for its users.
• Site that already have a high SEO domain authority in Google et al will automatically benefit by having its long tail keywords benefit from that authority and rank higher.
• Frequently updated user reviews linked to product pages will also keep the relevance of those product pages higher in the search engines view and they will naturally rank higher than competing pages, one reason among many, why Amazon’s product pages are almost always at the top of the search engines for product terms.

The drawback

• It is mainly suitable for large to mid market retailers who can justify the fee for the technology from the expected traffic uplift from new business; where a quarter of a percent can make or break an online strategy.
• There are possible alternatives for smaller websites to increase long tail keyword penetration and page relevance. Please call us if you would like to discuss.

Get your product SEO strategy right!

Getting your product SEO strategy right for your business is central for survival online and continued growth. In this increasing competitive market search any tactic or combination of tactics that allow you to improve your KPI performance can have a transformational effect.

Please contact us to find out how Seek4Commerce can help you craft a killer long tail SEO strategy.

This article was produced by: Christian P –  SEO Expert,

Account Manager at Seek4Commerce, a leading London SEO Company.