The power of long tail SEO
April 11, 2011 by admin
Filed under Internet Marketing
Implementing a strong long tail SEO strategy can help reap huge dividends for e-commerce businesses, Previous research has indicated that up to 80-90% of traffic and orders are derived from a long tail search marketing activity.
What is Long Tail SEO?
Long tail SEO is the process of optimising longer keyword combination strings to appear higher in the search engine ranking results pages. For an e-commerce business this would mean optimising product pages, and keywords centred around those product pages.
A long tail SEO strategy can often bring faster and more impactful results than focusing on larger higher traffic generic keywords. Users are also further along the buying cycle than those that search for generic or broader and more likely to turn into customers.
Benefits
- Faster results than generic keyword SEO.
- Product or content specific search ranking
- Better qualified traffic
- Higher conversion rates
- Cheaper to implement
- Smaller need for expensive link building programmes
- Less competition = means higher rankings.
Contact Us for a no obligation discussion on how we could help you benefit from long tail search engine optimisation.
