Power your SEO with online PR
Ever wondered how to harbour the power the online press releases to generate online press coverage and powerful back links.
Nearly all major link building programmes will include online press releases as a powerful tenet of its operation. However, online press releases tend to be the least understood aspect of online marketing; this is so particularly among smaller business owners who do not understand the power of a well crafted press release in terms of generating press coverage and valuable back links.
The reason it is the least understood is because online press releases is one of the least practiced marketing tools.
What is a press release?
A press release is an announcement you make to a news organisation with the objective of drawing attention to an event within your business.
What are online press releases used for?
Online press releases are used for numerous reasons such as:
- New product/service launch
- Mergers & acquisitions news
- Earnings/profit reports
- New appointments made to the company
- Insightful research published by a company or organisation
- Any public announcement that may interest stakeholders.
What are the benefits of an online press release?
There are numerous benefits associated which can be directly derived from online PR.
Increased Online Visibility:
News distribution websites distribute your press release to their list of members, of which a huge base of journalists and bloggers. Your press release will also be deployed on the 1st or 2nd page of press release sites which is distributed by RSS feed to thousands of subscribers. This provides your press release with potentially huge coverage.
How Online Press Releases Help Search Engine Optimisation:
Press releases are a powerful tenet of search engine optimisation and are used by all experienced search engine marketers. The reason they do this is that online press release websites if used correctly can generate a huge amount of quality back links from authoritative trusted websites such as news papers, plus bloggers and social media websites increasing the relevance of your press releases and the web pages it points back to on your website.
Press releases are one of the most effective methods of generating valuable online back links to your website and getting you spoken about in Blogosphere and social networking websites. The consistency and quality of this approach can reduce your time to achieving the highest position SEO results, something which may have taken your competitors years to do.
Very Wide Distribution:
Journalists depend on RSS feeds from press release sites to find newsworthy news. This is a great indirect way of getting news in front of journalists.
Promote Yourself as an Industry Thinker and Expert Through Online Press Releases
Press releases can help you set yourself with expert status in your industry.
Credibility
Being reported on by newspapers, blogs and other sources indirectly creates a lot of credibility for your business.
Local & Regional Targeting
Online press releases can be targeted to the local news media in your region giving you the best chance gets noticed by journalists in your local area.
Targeting of press releases to specific topics or themes increases the chance that industry Journalists signed up for alerts see your press release, and the press release is more likely to be read by readers in your target audience increasing the profile of your business.
If you are interested in the power of using online press releases as a powerful tenet of your internet marketing the contact us for more information.
